Good sold: Anita Mui's Gramophone Record

auction link: http://hk.f2.page.auctions.yahoo.com/hk/auction/b13283038

selling price: $250 (by chingyichong)

duration: 1 week (7 Nov-13Nov)

transaction method: face to face




For better development in the future, we think we still have some points to perfect.

The first is that in the promotion round, we should concentrate more on our target audiences. We thought of using media that we can reach, such as blog, facebook, MSN and so on, ignoring the fact that such media are too much broad. Actually, we should narrow down to where our audiences may concentrate. Mui's fans club forum is a good choice in this way, as well as other similiar music forums. It is more effective with an accurate target.

Secondly, we should make more efforts on decorating our auction page, including providing enough information about the product and decorating it to a Mui style. The page is the door to our product. As our product is not the only one in the world, the unqualified page look may drive audiences away as well.


Thirdly, our duration of the auction is too short. So, we think we should start the auction earlier, and make a longer auction time, therefore, more people will visit us.